Sydney TAFE PR Students win competition to promote Hong Kong
November 20, 2012
Ten successful PR students from Sydney TAFE won the opportunity to represent their innovative
Diploma course in Hong Kong this September. Subsidised by the Federal Government’s Going Global
programme, and supported by the Hong Kong Tourism Board, the students visited peak industry
organisations and created a video compilation that aims to promote Hong Kong to younger tourists.
Miryana Power, PR Manager for the Hong Kong Tourism Board (HKTB) said, “What a wonderful
opportunity for Australian students to visit a city on the cutting edge of Public Relations, seeing
industry best practice first hand, all on China’s doorstop.”
Five videos were produced and have been uploaded onto YouTube. They were filmed, produced and
edited by the students to show a different side of Hong Kong. Sydney TAFE Head Teacher of
Advertising, Public Relations and International Trade, Sharon Bennett-Hill said, “Naturally when you
think of Hong Kong you think of shopping and food, but the students broadened their perspectives
to present the night life, culture and what’s beyond the main metropolis. We’re very proud of what
Students visited the Hong Kong Tourism Board, UBS, Laservision, the iconic Harbour City Shopping
Mall, CNN – which included a studio tour, Hong Kong Jockey Club’s Happy Valley racecourse,
InterContinental Hong Kong hotel, Hiphongkong.com, Asian leading PR Agency GHC Asia, and the
world’s leading PR firm Edelman.
Andrew Kirk from Edelman Hong Kong said, “Edelman is always looking out for talent and I was
impressed with the energy and enthusiasm of the TAFE students. As for the videos, if I didn’t already
live here, I may move!”
Sydney Institute of TAFE and HKTB judged the videos for a winner. Miryana Power said “It was neck
and neck but we gave first prize to Jennifer Courtenay and Yu Yi Kong from Ashfield & Chatswood,
second prize to Maryanne & McNeill and Shikha Sahay from Marrickville and Potts Point and special
commendation to Blake Riddington and Scott Moulds from Manly & Glenhaven.”
“I can’t believe on top of this incredible learning experience, we also are rewarded with recognition
for our video. It was great fun putting the pieces of the video together; reflecting a day in the life of
such an amazing city. You can’t buy the knowledge and contacts we’ve gained. It puts us so far
ahead in the race for a PR career,” said winner Jennifer Courtenay.
The Sydney TAFE Diploma of Public Relations, which can be completed in an little as six months is
OPEN FOR ENROLMENT NOW on-line via the link below.
Photo caption: Sydney TAFE PR students attended a briefing at the Hong Kong Tourism Board’s Head Office during their study tour. Pictured with the TAFE students are Ms Sally Bradfield, Teacher, International Business and Trade, Advertising and Public Relations, Business studies Facility, TAFE NSW – Sydney Institute (far left) and Ms Cynthia Leung, General Manager, Corporate Affairs, HKTB (third from left).