The Globus Family of Brands is about to embark on its biggest television promotion ever, with new TVCs showcasing both Avalon Waterways and Globus touring product.
The campaign’s key message is that it’s “Time to Tour,” with 30 second Globus spots to air on major regional stations nationally, targeting key markets outside the major capitals.
Avalon Waterways will also hit the airwaves with an ad fronted by TV presenter and ambassador Deborah Hutton on both metro and regional stations.
Globus marketing manager Chris Fundell said European tour bookings are already “well up” on this time last year.
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