Travel Daily | Influencer fraud

TRAVEL brands using influencer marketing are being warned of "rampant" cheating, with a significant number of Insta-famous faces boosting their following through artificial "bots" and so-called "engagement pods" where influencers actively engage with each other's posts.

---

The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 17 Jul 19
To see the full story, see the embedded issue below or CLICK HERE to download Travel Daily from 17 Jul 19