OTA to sell via Travellers Choice stores.
Travellers Choice has announced a deal with online travel agency TripADeal, allowing its members to sell TripADeal packages through stores nationally.
The partnership will see Travellers Choice members act as fulfilment partners for TripADeal, offering its full range of holiday packages as well as an additional selection of products that will be exclusive to the independent agency group.
Customers will be able to book and pay for TripADeal packages in Travellers Choice stores from 09 Oct.
“Travellers Choice and TripADeal are creating a new business model in which offline and online enterprises combine their respective strengths to generate new business rather than continually competing to shift customers from one channel to another,” said Travellers Choice managing director Christian Hunter.
See today’s Travel Daily for more details.