Travel Daily | 100% Pure drops You

TOURISM New Zealand chief Kevin Bowler has revealed the organisation has begun to drop the ‘You’ from its ‘100% Pure You’ tag line in its marketing campaigns; however the strategy focused on individuals will remain.

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The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 08 May 12
To see the full story, see the embedded issue below or CLICK HERE to download Travel Daily from 08 May 12