TA signs $14 million joint marketing deal with Emirates.
Tourism Australia this morning announced a major new global marketing agreement with Emirates, with the aim of further boosting visitation from key markets in Europe and New Zealand.
The Memorandum of Understanding will see both parties collectively spend up to $14.3m over the next three years, targeting the UK, Germany, France, Italy and New Zealand.
It will include traditional and media platforms as well as event and sponsorship activities, with TA md Andrew McEvoy saying Emirates had shown a “strong and growing commitment to the Australian market since it first started flying to the country in 1996.
“Both parties have agreed there is now a need for a more strategic, longer term agreement to more effectively market Australia to Emirates’ extensive global customer base, in particular throughout Europe where the airline is so well established,” he said.
More information in today’s Travel Daily.