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ALOFT HOTELS DEBUT FIRST HOTEL IN THAILAND WITH THE OPENING OF ALOFT BANGKOK-SUKHUMVIT 11 Aloft Bangkok-Sukhumvit 11 Brings Stylish and Affordable Accommodation for Next Generation of Travellers to the Heart of Bangkok’s Entertainment District BANGKOK, THAILAND, February 3, 2012 – The heart of Bangkok beats a little faster today with the official opening of Aloft Bangkok – Sukhumvit 11. One of Starwood Hotels & Resorts Worldwide, Inc.’s (NYSE: HOT) newest brands, Aloft is for the modern and tech-savvy traveller looking for a vibrant, social experience. Aloft Bangkok – Sukhumvit 11 – the Aloft brand’s first hotel in Thailand – offers all that and more in a stylish setting all at an affordable price point. “We’re excited to introduce the Aloft experience to sophisticated travellers coming to Bangkok,” said Brendan Daly, general manager of Aloft Bangkok – Sukhumvit 11. “The Aloft concept is a perfect fit for Bangkok’s Sukhumvit district – it’s fresh, stylish, urban and tech-forward. We are providing the perfect space for travelers to meet and connect on their adventures.” “The debut of Aloft in Bangkok underscores the strength of the Starwood network and the power of the Aloft brand,” said Brian McGuinness, Senior Vice President, Speciality Select Brands for Starwood. “Aloft’s emphasis on high design combined with its tech-savvy features and social atmosphere translates globally and is attracting a growing group of loyal travellers. Aloft’s international expansion so early in the brand’s life cycle is unprecedented.” Infused with the DNA of W Hotels, the 296-room Aloft Bangkok-Sukhumvit 11 caters to the modern traveller seeking a unique experience. With urban-inspired design, Aloft guestrooms feature loft-like decor with soaring nine-foot ceilings, Aloft’s signature platform beds, oversized showerheads and Bliss Spa products. And, to maximize both work and play, each room offers free Wi-Fi and a plug n’ play connectivity station for charging all electronics and syncing with the 42” LCD HDTV. Incorporating industrial design elements throughout the hotel, Aloft features a buzzing w xyz bar scene in the open re:mix lounge, re:fuel, a grab-and-go café, re:charge, a fullservice fitness center, splash, an outdoor swimming pool and over 256 square meters of Tactic meeting space. Aloft Bangkok is situated on Sukhumvit 11, the epicenter of the city’s thriving Sukhumvit entertainment district. The hotel is an easy five-minute walk from the Nana BTS Skytrain stop with convenient access to world class shopping at the nearby Siam Paragon and the Emporium Shopping Center |
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