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They don’t look nearly old enough, but APT executives are this year celebrating 85 years in business. As part of the commemoration all APT collateral including brochure covers will carry the slogan ‘APT Celebrating 85 Years’ and CEO Chris Hall pledged to continue innovating. Recent developments include APT’s new Africa program, the addition of new itineraries in Indochina, a return to South America and an upgraded lodge network in Australia. Hall said that being privately owned, APT has enjoyed the “freedom to create and innovate and deliver operationally. “We make decisions and can act quickly on them and we take special care of the business partnerships we have forged all over the world”, he added. “Most large travel companies have been swallowed up by large corporations; at APT we continue to be faithful to the core family values that built the business in the first place,” Hall said. APT owner Geoff McGeary, whose father Bill started the company in 1927, is pictured above left in the company’s newly expanded premises with ceo Chris Hall and Jamie Harris, reservation consultant. |
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