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LAST night the program for the 2012 Sydney Festival was officially launched, with the event for the first time to be sponsored by China Southern Airlines. The festival will take place for three weeks from 07 Jan, and is described as an “explosion of exceptional theatre, dance, music, exhibitions, film and talks that takes over the city”. China Southern’s $600,000 sponsorship of the event aims to make Australians more familiar with the airline, which has been flying into Sydney for ten years. The carrier is now rapidly expanding in Australia, with additional flights going into Melbourne and Brisbane and a new direct Perth flight which kicks off from next week. CZ manager for Australasia, Henry He, said the airline’s focus on Guangzhou and Southern China meant it was “ideally placed to become the key transportation link between Australia and China. “We are now spreading our wings to offer Sydneysiders and Australians the chance to fly with us not only to every part of China but to 132 cities around the world,” Mr He said. Guangzhou is China’s third largest city, two hours closer to Australia than Beijing and it’s also a short train ride to familiar destinations such as Hong Kong and Macau, he added. Pictured above at last night’s official launch event are China Southern’s Bill Bryant with Sydney Festival Executive Director, Josephine Ridge. |
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