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CONTIKI Holidays has reported its strongest forward bookings for Europe product in 2012, following the tour operator’s “gigantic steps in branding in the global market”, MD Fiona Hunt said at a brochure launch function in Sydney held last night. Contiki’s 2012/13 program has a range of new additions including two hotels under its Time Out program – the Jailhotel and Himmelrich Hotel – both located in Lucerne, Switzerland. Also new for the Time Out tour style is 16 ‘Easy Pace’ itineraries that offer two or three night stays in major cities in and include later morning starts, for travellers who want a “more relaxed way to experience Europe,” Hunt said. UK-based Global Brand Director Alastair Campbell said to cater for the ever changing 18-35 year old market Contiki “needs to make sure the brand stays successful by listening to customers and what they are after.” In response, Contiki has added new fashion shopping tours and local food experiences to tours in Italy and Greece. “These shopping stops are located at four designer outlets across Europe and give travellers access to great deals on a range of designers clothes that would be out of reach back home – due to price and the fact that they are way ahead of the Australian season,” Hunt said. The latest Europe brochure was released last week and features six travel styles – Time Out, Multi-Country, Time Out In Depth Regional, Concept, Camping, Ski and Board and Festivals Events and Short Breaks. Pictured at the Owl House are: Fiona Hunt, Contiki md & Alastair Campbell, Global Brand Director. |
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