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Tourism Australia chairman Geoff Dixon, Tourism Minister Martin Ferguson and TA ceo Andrew McEvoy had lots to smile about at last week’s launch of the next phase of the ‘Nothing Like Australia’ campaign (TD Fri). The trio were celebrating the upturn in domestic visitation reported in the National Visitor Survey last week, as well as the new campaign which encourages Australians to get involved by nominating their favourite Aussie experiences and who they’d like to share them with. “Australians continue to demonstrate they are passionate about holidaying in Australia, and sharing their holiday experiences with others,” Ferguson said. The promotion is being backed by Qantas, Sony and Luxury Lodges of Australia – see the special front full page of today’s Travel Daily for details. |
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