The French Tourist Office was in fine form yesterday as it celebrated its national day in Sydney with around 120 guests, including the French Consul.
Other VIP guests Atout France invited to the Frence themed soire included travel industry and corporate partners, such as Air Austral, Peugeot, Sofitel, Vittoria, SBS and other TV networks.
Head honcho at Atout France in Australia, Patrick Benhamou, was in typical fine form on Bastille Day (complete with his French flag bow tie) and told attendees of Australia’s ever increasing passion of all things French.
Figures show that over 264,000 Aussies visited the Eiffel Tower last year, while 250,000 visited the Louvre Museum and 180,000 toured Chateau de Versailles.
Aside from Bastille Day, Benhamou and Atout France also celebrated the 10th anniversary of the Vive la France publication (TD 04 Apr), with the 140+ page travel magazine jammed pack full of fashion, news and reviews, incl 1-on-1 chat with Nicole Kidman.
Pictured here at the trendy Felix french restaurant, from left are Atout France’s Claire Kaletka-Neil, Marie Boyer, Patrick Benhamou, Aurelie Besnard (Air Austral), Lucie Podeur, Julien Ginailhac and Lea Granado.