 |
NEW Caledonia has a heart – a Pacific Heart. This is the new tag line for the French-island nation in a rebranding exercise launched in Sydney by New Caledonia Tourism (TD yesterday). And to celebrate, there are big savings on airfares, $100 duty free vouchers and a new video website offering all the latest deals for tourists. “We are starting afresh, highlighting the idea that New Caledonia is not a mass market destination, but that it reaches a human dimension, the heart”, explained Jacqueline Riahi, head of the country’s Northern Province Tourism. She said that all international communication on New Caledonia Tourism will now be centred on the “heart”. Until now, New Caledonia’s three provinces, the North, the South and the Loyalty Islands, all competed for tourists separately, but under the new “Pacific Heart” logo will now speak with one voice. And tomorrow, it will launch a new www.newcaledonia-tv.com website that will showcase a total of 64 high-definition videos highlighting the country’s diverse natural attractions and accommodation options. The new portal is user-friendly, appealing and multilingual. In another important feature, operators will be able to advertise their packages and deals of the moment on the website. The national carrier, Air Calin was quick off the mark with its own special deal to celebrate the rebranding by offering super savings on its mid-winter airfares from Australia to Noumea. Now on sale, the fares are valid through major wholesalers until 26 Jul, with all travel to be completed by 04 Dec 2011. As a special gift, New Caledonia Tourism is offering travellers $100 duty free vouchers for seven-night stays, or $50 vouchers for three or more nights. “We’re a small full-service airline offering friendly service on our 9 weekly Airbus flights ex-SYD and 3 ex-BNE”, said Triffitt. Pictured from left at yesterday’s launch event are Ken Triffitt, GM Aus/NZ. AirCalin; Jacqueline Riahi, Northern Province; Lean Jacques Ajapuhnga, Loyalty Islands; Jean Michel Foutrein, Manager New Caledonia Tourism; Sonia Lagarde Southern Province; William Le Grand, AirCalin; and Brett Walsh Sales Manager AirCalin. |
PARTNER SITES
to top