Last night Webjet invited industry guests, airlines and tourist boards to Eat, Pray, Love, in celebration of its latest promo.
Held at Sydney’s State Theatre, the movie night opened with Webjet’s first-ever 60 second ad, designed for both cinema and television screens.
The 60 second spot is being backed up by a series of 15 and 20 second ads on network TV channels as well as SBS, whilst the campaign has also seen Webjet enter into AFL sponsorship.
“We started ten years ago, with just four people and no turnover,” Webjet ceo Richard Noon said.
“Now we’ve got 80 employees, $600m in turnover and we’re Australia’s leading online booking travel agency,” he added.
Pictured above, from left, are Samantha Grace, Abu Dhabi Tourism; Richard Noon, Webjet and Lauren Penfold, Abu Dhabi Tourism.
new.traveldaily.com.au
Taken on Oct. 4th, 2010 at 21:22
Air France/KLM’s Lynnette Belivanis, Ditas Oesch and Franny Claire-Mauchien with Webjet’s Matthew Fagan.