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ONLINE travel agency ZUJI Australia yesterday set out on what it says is “a new direction to the company’s approach within Australia” in nearly a decade, a move it’s predicting will bring with it 200% growth on last year. The ‘Travel Your Way’ approach puts people back in control of being told how to travel, rather than providing “them with the choice and technology that will enable each customer to travel in their own unique way,” managing director, James Gaskell says. ZUJI Australia aims to tap into the model used by its US parent company, Travelocity, to open up a global network of over 64,000 hotels, 400 airlines and unlimited holiday combinations (using both air and hotel deals). The technology will be available to all Australian internet users, and makes it easier to narrow down searches for their specific travel requirement. “Australia is often seen as a powerful market leader when it comes to emerging travel trends so we’re very excited to be leading the way with the launch of ‘Travel Your Way’,” Gaskell said. A multi-platform marketing strategy, ZUJI’s biggest ever investment in Australia, will be used to promote the change, which will include TV, outdoor, print, social media and digital marketing. “For ZUJI Australia, this investment is a statement about how much potential we believe there is in the Australian travel market. We are forecasting a 200% increase in business as a result,” Gaskell added. To view the new ZUJI Australia commerical click on the Travel Daily TV logo above or see new.traveldaily.com.au/videos. Pictured here from left to right: James Gaskell, MD ZUJI Australia Melissa Scully, Marketing Executive Peter Donovan, Head of Site Performance Katie Malone, Head of Marketing and Communications Darren Carbine, Operations Director, Travelocity Asia Pacific Roshan Mendis, CEO of ZUJI and Vice President of Travelocity Asia Pacific Umair Riaz, Online Producer Adam Steward, Search Engine Marketing Analyst Front row: |
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