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AFTA has launched the next marketing collateral images in its travel agents consumer awareness campaign. Continuing the “Before…Afta” theme which was used in the previous release in February, the latest images are based around the “Romance” travel genre, including such things as honeymoons, weekend getaways, or other travel undertaken by couples. It depicts a couple whose “Before” experience shows them disappointed with the hotel room they have booked without the assistance of a travel agent, compared to the “Afta travel agent” experience which sees them enjoying a happy romantic moment, complete with champagne and rose petals. In accordance with the previous marketing collateral, this artwork incorporates the slogan ‘Without an AFTA travel agent, you’re on your own’ in order to highlight the point that booking through an AFTA travel agent will ensure that your travel needs are met and that you will get the trip outcome you are seeking. As with the other genres of the marketing collateral, AFTA members are free to use the images for their own marketing purposes. The image request form is located on the AFTA website under the Media menu. |
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