Window Seat 13 Feb 13
February 13, 2013
TOURISM Australia has kicked
off a rather unique marketing
push in the UK, hiring legendary
British & Irish Lions rugby coach
Jim Telfer to recreate his famous
1997 ‘Everest’ speech to his
players for a new ad campaign.
The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 13 Feb 13To see the full story, see the embedded issue below or CLICK HERE to download Travel Daily from 13 Feb 13