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Brand Orange, responsible for promoting the Central West NSW city as a major tourist centre has staged a two day event, called “A Taste of Orange” in Sydney’s CBD to showcase the regions vast array of exceptional food and wine.
Some 19 wineries and local producers set up stalls in Martin Place so that city slickers could sample free offerings in a bid to entice them to visit Orange, a 3hr drive west of Sydney. Helping in the promotion was Kate Bracks, the 2011 Master Chef winner who moved to Orange with her family two years ago. Bracks said she didn’t know what an incredible foodie place Orange was until she moved there. At a function in Sydney last night, Brand Orange Executive Officer Rhonda Sear conceded it was hard to get Sydneysiders to travel west of the Great Dividing Range, but once there foodies and lovers of fine wine will be in for an unforgettable experience. “Orange has never hit the radar as a tourist destination, but the difference is we have produce such as truffles, venison, chessnuts, apples/cherries and pork that make us the food & wine mecca of the state.” Orange is big into yearly festivals. Sear said there are four major ones each year. “For example we have our popular ‘Wine Week’ festival coming up from 19-28 October which brings in more than 8,000 visitors who come to our city for an incredible gastronomic week. We’ve very proud of region and how it has grown in the past decade,” said Sear. Pictured from left are: Rhonda Sear, Brand Orange |
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