Travel Daily | Chinese super model on Hamilton Island

Tencent is China’s largest online community and has over 780million+ active users. Hamilton Island has launched its official Tencent Weibo account, commencing its strategic deep engagement with China’s affluent travellers of the future. Considered the Twitter of the East, Tencent Weibo operates on the same 140 characters system as Twitter. However, as Chinese characters carry more significance than English, a fuller, more meaningful conversation can be started and posted with images.

Whilst on the Island Li YaHong stayed at luxury resort, qualia, and experienced the best of the region’s delicious produce, incredible sights and unique experiences, including three-course feasts at qualia’s waterside Pebble Beach restaurant, a scenic seaplane flight to the Great Barrier Reef, a day trip to nearby Whitehaven and Chalkies beaches for snorkeling, swimming and sumptuous local Whitsundays seafood, a gourmet BBQ dinner on picturesque Catseye Beach, and a cuddle with Australia’s native koalas.

Sophie Baker, Hamilton Island’s Senior Communications Manager, said ‘We’ve been using Instagram, with its 100million active users, as one of our primary platforms to distribute compelling imagery of Hamilton Island for a while now, in conjunction with Facebook, Twitter, Tumblr, Pinterest and YouTube for the global market. When this combines with our exciting new Tencent Weibo partnership, for the Chinese market, Hamilton Island’s social reach will be catapulted onto an entirely new level. We were honoured to have Li YaHong join us on Hamilton Island for the weekend’.

‘Social media has become a modern-day postcard; a way to share your travel experiences instantly with friends, family and followers around the globe. Hamilton Island is the perfect destination to promote visually using new social media networks,’ Ms Baker concluded.