$20 million three year marketing partnership confirmed.
Virgin Australia and Tourism Australia have just announced an increase to their joint marketing partnership to $20 million, making VA the biggest airline partner of Australia’s national tourism body.
The move expands the existing three year TA/VA memorandum of understanding, and includes support for the recently announced Restaurant Australia campaign, the global Invite the World to Dinner launch event, ATE 2015 and targeted support for Tourism Australia’s business events and international media hosting programs.
VA and TA will each contribute $3m in cash towards joint marketing activities targeting the USA and New Zealand, as well as an additional $2.1 million each in sponsorship arrangements.
“The funding announced brings the total value of our three year marketing partnership to a significant $20 million, making Virgin Australia now our most valuable commercial airline partner,” said Tourism Australia md John O’Sullivan.
Virgin Australia chief customer officer, Mark Hassell, said the carrier would “continue to invest significantly as the major Australian airline partner of Tourism Australia.
“The expanded partnership announced today will allow Virgin Australia to jointly host major tourism events putting Australia on the world stage and showcasing the airline and our service to important international visitors, influencers and decision makers. We look forward to continuing to take the partnership to new heights in 2015,” he said.
More in today’s Travel Daily.