AFTA and GfK launch “Travelscan” partnership.
AFTA has just announced a new collaboration with market information provider GfK which aims to provide up-to-date industry-wide forward booking details for the first time ever in Australia.
The GfK Travelscan report will be based on “consolidated and aggregated industry booking data,” and is expected to help the industry better predict market developments and run their businesses more efficiently.
“We’re delighted to be working with AFTA to introduce a new travel industry market currency to Australia,” said GfK Australia gm Gwenno Hopkin. She said the GfK Travelscan product is already established in Europe and is being rolled out across the Asia-Pacific region. “It has become the ‘must-have’ business tool for travel retailers…we are certain the Australian travel community will benefit from an aggregated read of outbound and domestic trends”.
AFTA ceo Jayson Westbury said it was imperative that the Federation help travel agents understand their businesses better. “As the travel agency community becomes more self sufficient and less reliant on government in this industry-regulated environment, important travel data will be key to help maintain and build good travel agents across Australia,” he said.
More information in today’s issue of Travel Daily.