“Helloworld Travel, we’re the Travel Professionals” jingle rolling out from tomorrow.
Helloworld Travel Limited ceo Andrew Burnes has just confirmed that the iconic former Harvey World Travel advertising jingle will return in a new incarnation, with TV commercials featuring the tune to kick off this weekend.
Burnes unveiled the ads this morning at the Helloworld Owner Managers Conference on the Gold Coast, along with a number of other initiatives relating to the new Helloworld Travel brand. Delegates at the OMC will also be able to view an example of a fully branded store which has been constructed in the trade show area at the Gold Coast Convention and Exhibition Centre.
Other announcements include a change to Helloworld’s insurance arrangements, with a new SureSave deal complementing a revamped relationship with Cover-More; a new remuneration model for Helloworld branded and Associate members; and a host of digital rollouts including a new Helloworld website, customisable agent microsites, smartphone apps and an exclusive translation app.
More details in today’s issue of Travel Daily.