SA-based specialist wholesaler placed into liquidation.
Venture Far has just announced that after 39 years of operation its directors have placed the company into liquidation.
“The costs and challenges of being a boutique wholesaler, operating in a highly price-driven low margin industry have proved to be too large to overcome,” according to a statement from the company.
Previously known as Venture Holidays, the business identified the need to adapt to the changing travel landscape and underwent major changes last year, including a total rebrand as Venture Far.
“While we saw improvements from these changes, it has proven not to be enough,” the company said.
Sales, marketing and product areas have ceased operating effective immediately, while the Liquidators have retained some reservations staff to assist agents with enquiries regarding outstanding bookings.
Agents needing assistance can contact the company on 1300 303 343 and select option 1, while enquiries regarding the liquidation should be directed to venture@balanceinsolvency.com.au.
More information in tomorrow’s issue of Travel Daily.