EXCLUSIVE – Network 10 debuts new partnership with TRAVLR.
Network 10, now part of ViacomCBS, has announced details of an agreement with digital content specialist TRAVLR which will see the launch of a new co-branded online travel marketplace to be called 10 Travlr.
The new platform, which includes a “dedicated transactional and editorial website” as well as a half hour travel show, will give the network’s audiences the opportunity explore and book travel deals, with 10 Travlr packages to be specially curated for the company’s audience.
“Destination travel experiences come naturally to many of our programs,” said Network 10 CEO, Paul Anderson, citing examples such as South Africa and I’m a Celebrity…Get Me Out of Here, Fiji with Bachelor in Paradise and Melbourne with the Formula 1 Australian Grand Prix.
“10 Travlr introduces a new travel branded offering to our audiences and advertisers, extending our viewing experience while opeing up a new revenue stream for our business,” Anderson said.
TRAVLR global commercial director, Gordy Bayne, said the new partnership was a “unique way for our trade partners to reach and engage with 10’s valuable under-50s audience”.
More details in today’s issue of Travel Daily.
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