The Travel Corporation announces Australia as launch pad for new global brand
Inspiring Journeys, the product for the traveller with a sense of spirit and adventure
Leading independent travel group, The Travel Corporation, has unveiled the next chapter in its successful history with the launch of a groundbreaking new travel brand – Inspiring Journeys. Showcasing the ultimate in authentic Australian adventures, Inspiring Journeys will take travellers on an enlightening path and encourage them to discover the ‘author’ within to create their own personal travel stories. Aimed at those with an interest in experiential holidays, the new venture will target consumers with a liberated mindset and a true sense of spirit.
The stunning colours of Australia are vividly illustrated in the portfolio of 15 itineraries on offer, from the iconic ochre of the rugged beauty of Western Australia and The Red Centre, to the serenity of the blue waters of South Australia; and the unspoilt beauty and sandy coastlines of Tasmania and Queensland. Inspiring Journeys range from three days to 20 days in length, with each journey including a maximum of 16-20 people.
Commenting on the launch of the new brand, Managing Director, Tammy Marshall said; “Inspiring Journeys emerged through a full domestic review of the Australian travel market by The Travel Corporation where we found an opportunity in the ‘experiential’ touring market.
‘The client in this target market is of the time-poor and likes to try new things and take the path less travelled; they desire the opportunity for rich experiences or interactions. This group are highly motivated by options – and as such we have built our approach around allowing travellers to discover, explore, learn and relax.
“So many Australians are keen to get a taste of the ‘real’ Australia and we can share this with them. Our product is new and inspiring and offers a fantastic way to discover Australia. We have extras, fantastic inclusions and exclusives which other operators can’t match.
“Our product experts have hand picked accommodation that is situated in both beautiful and unique locations, such as Cradle Mountain Lodge and the Mornington Wilderness Camp, Nitmiluk Chalets, Home Valley Station, Kooljaman at Cape Leveque and Eco Beach Resort.
“When it comes to dining, we’ll ensure travellers will be coming back asking for more! All breakfasts are included, as are most lunches and dinners. During an Inspiring Journey, travellers will enjoy our special (included) highlight meals. Examples include a delicious lunch at Litchfield Butterfly Retreat, a highlight breakfast cruise on Katherine Gorge or dinner under the stars at Home Valley Station.
“Inspiring Journeys satisfies the ‘experiential’ needs of this group. Our itineraries provide travellers with a cross section of exciting and enriching options. Clients may wish to Discover by crocodile spotting on Katherine Gorge; Explore the rock art at Cathedral Gorge; Learn all about wine and cheese appreciation at Cradle Mountain or Relax and spoil themselves with a spa treatment or massage at Eco Beach Wilderness Retreat.
“Inspiring Journeys can take people to the places that no other operator can. Travellers can discover another side to Kakadu at Corroboree Billabong and learn how to live like a local with access to a private wharf – opening up the wonders of the wildlife just for them. They could escape to Nitmiluk Chalets, offered exclusively to Inspiring Journeys’ travellers and actually stay in the heart of Katherine Gorge or retreat to Lenna Hobart, a perfect pit stop for the discerning traveller on a trip to the island state.
“Developing new and different ways for travellers to explore their own country, Inspiring Journeys is giving agents an exciting new selling tool for domestic travel. Many Australians are keen to get a taste of the ‘real’ Australia and we can share this with them. Our product is new and inspiring; plus we’re making inaccessible destinations – accessible.
“We see the trade as absolutely integral partners in launching this brand and we’re committed to working with travel agents and the industry to ensure they receive the relevant training and support to sell our product.
“Not only are we putting our internal staff through extensive destination and product training, we’ll also be working to ensure we have strong agent relationships throughout Australia”.
The highest level of personal service can be expected from the Journey Leaders and Navigators, and a vast array of different areas and experiences can be incorporated into the journeys, given the maximum group size will be limited to 20 like-minded travellers. Flexibility and freedom are paramount.
Everyone has a story, so why not start your clients next chapter with Inspiring Journeys – visit www.inspiringjourneys.com.au call 1800 INSPIRING (1800 467 747) or email connect@inspiring.