Peregrine Adventures axed in favour of Premium branding.
Intrepid Travel has announced that its Peregrine Adventures brand will be phased out from January 2022 and incorporated under the operator’s recently launched Premium and Comfort ranges.
The company said the move to simplify its premium touring products would support its ambitious growth strategy, with the retiremnent of Peregrine to see travellers gain access to a wider choice of travel in terms of both itineraries and destinations.
“We’re confident Peregrine customers will love our new Intrepid Premium range, which offers all the inclusions and experiences they’ve come to expect, plus our highest standard of accommodation, best tour leaders and even more choice,” Intrepid’s CEO James Thornton said.
Peregrine customers who migrate across to the Premium brand will be able to take advantage of a more luxury four-star standard of accommodation and enhanced on-trip experiences program, to name just a few benefits.
Intrepid made a similar brand restructure call back in 2018, phasing out the Geckos Adventures youth brand to transition to the operator’s 18 to 29s range.
More details in today’s issue of Travel Daily.