EXPLORE Worldwide has confirmed it will launch an agent portal for the first time, revealing the rollout will take place in the middle of this year.
Speaking with Travel Daily, Regional Director Australia & New Zealand Ben Ittensohn said the brand is “really excited” to introduce the new platform.
“The portal is already in the testing phase and we are confident this will be a market-leading agent portal that advisors can have in their back pocket to access more selling tools, marketing and social media assets, as well as a range of training webinars,” Ittensohn said.
“We haven’t had a travel agent portal before, so to be able to offer that and do it well is something we’re pretty excited about, particularly when so much volume in Australia now comes via trade,” he added.
The upcoming portal will be accompanied by a new bookable API, so the brand can also cater to its OTA partners.
Explore Worldwide has seen its inbound bookings grow via the trade in recent years, and pledges to reward and invest more into the agent space moving forward.
“Growth in Australian trade sales has outpaced direct sales which is great, and last month more than 50% of our sales came by trade – it really has been a big part of our success story and that has been down to the support of agents,” Ittensohn said. AB
