Experienced VisitBritain executive Kristen Angus has ascended to the top job after nearly 15 years with the organisation.
Angus previously led VisitBritain’s marketing efforts and will begin her new role on 01 Jul.
Most recently, Angus led the launch of the ‘Starring Great Britain’ campaign in the Middle East and Asia, showcasing the UK’s most famous movies, TV series and filming locations to international audiences.
With Australia already the fourth most valuable source market for the UK, the appointment of Angus puts forward a well-known name and face to the trade to drive ongoing growth to the UK.
More details in today’s issue of Travel Daily.