South Australian industry icon retires.
The founder of Phil Hoffmann Travel (PHT) has stepped down from the business after 35 years, with Chief Executive Officer and Managing Director Peter Williams to continue on in his role leading the agency group.
While Hoffmann will no longer be involved in day-to-day operations, he will retain an ambassadorial role leading tours and continuing to advocate for the brand and the travel industry more broadly.
Hoffmann will also remain on the board of PHT as an Executive Director.
“Now is the time for a new chapter, PHT is in the very best hands and I look forward to watching it continue to thrive and grow, while helping South
Australians to create memories for a lifetime,” Hoffmann said.
The well-known travel executive started the business in 1990 with a staff of two, a venture which has since grown to 160 staff across ten branches.
More details in today’s issue of Travel Daily.