ELLERTON & Co has been selected to handle the PR strategy for African carrier Ethiopian Airlines, marking the first time the brand has appointed a specialist for the local market.
The decision follows a mooted plan by Ethiopian Airlines to fly directly to Australia, flagged first by TD last month (TD 08 Jul).
While the announcement made no further mention of Aussie flights, the agency said it will be charged with “sharing the spirit” of Ethiopia with Australia, as the carrier ramps up fleet investment.
It was recently revealed that ET is on the hunt to buy either A350s or B787s as it explores expanding its flights to Australia.
The news also coincides with the airline’s parent company signing a deal with the African Development Bank to build a “mega airport” in Bishoftu, billed as the continent’s most ambitious airport project to date and one that will redefine African travel.