Luxury is the search for ‘joy’
August 26, 2025

FROM the rise of boutique air experiences and bookings for 'transformational' travel, to the beauty of northern Italy and hotel brands entering the cruise space, travellers in 2026 will be focused on "joy-driven itineraries", according to Smartflyer's third annual Travel Trends Report.
The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 26 Aug 25To see the full story, see the embedded issue below or CLICK HERE to download Travel Daily from 26 Aug 25