Beware of ‘luxe-washing’
September 12, 2025

IT IS getting increasingly difficult for agents and consumers to determine which travel brands offer a truly luxury experience, according to APT Travel Group Chief Executive Officer David Cox.
The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 12 Sep 25To see the full story, see the embedded issue below or CLICK HERE to download Travel Daily from 12 Sep 25