Travel Daily | Long term TA campaign

THE new managing director of Tourism Australia, Andrew McEvoy, says Australia needs a “long term marketing campaign with great consistency,” in contrast to previous short-term efforts which haven’t lasted.

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The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 25 Feb 10
To see the full story, see the embedded issue below or CLICK HERE to download Travel Daily from 25 Feb 10