Travel Daily | Tourism Vic targets youth

TOURISM Victoria’s new ‘Play Melbourne’ campaign (TD yesterday) has been “skewed” to target the spontanous and savvy 20-30 year old market, the organisation’s head of marketing told the travel industry in Sydney yesterday.

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The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 21 Jun 11
To see the full story, see the embedded issue below or CLICK HERE to download Travel Daily from 21 Jun 11