Travel Daily | VisitBritain adds £25m

VISITBRITAIN has expanded its international marketing budget, with a £25m “image campaign” to launch in major cities across the globe including Melbourne and Sydney - along with a global partnership with Yahoo! The promotion adds to the existing £100m “match-funded” tactical campaign which is already being run in partnership with suppliers such as British Airways, Hilton and STA Travel (TD yest).

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