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AAT Kings saw a year on year rise in passenger numbers both domestically and internationally throughout the nine months to Sep 2011, and the 2012/13 programs have been enhanced with more customer experiences. At a media launch for the tour operator’s 2012/13 Western Australia and Northern Territory brochure yesterday, MD Tammy Marshall (pictured) said there are 50 itineraries throughout Australia ranging from 3 to 20 days in length. Among new inclusions are extra exclusive ‘You Are Invited’ experiences and upgraded accom properties & room types across all tours – including Novotel, Crowne Plaza and Mantra brands – and Early Payment Savings of up to $1240 per couple. Top inbound source markets for AAT Kings include New Zealand, North America and the UK, with China, Hong Kong, Malaysia and Korea emerging Asian markets. The Northern Territory and Tasmania has been identified as the most popular touring destinations for the local market and Queensland ranks highly for overseas travellers, Marshall said. Natural disasters around the world and locally have affected the tour operators sales with inbound travellers from Japan down due to the devastating tsunami. The Queensland floods also “impacted the int’l market” with the exception of those who had already booked, Marshall added. As part of its Sustainable Future initiative the firm upgraded 10 vehicles in its fleet this year to top of the range Mercedes Benz coaches, to the tune of $3.6m, to “produce far less carbon emissions than planes, cars or trains”. The WA and NT brochures are on agents shelves now, while the 2012 Queensland and Southern Australia brochure will be out soon. |
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