SHANGRI-LA Hotels and Resorts is aiming to increase its share in the Meetings, Incentives, Conference and Event (MICE) markets this year through a range of incentives for meeting planners themselves.
Speaking with TD at AIME in Melbourne this week, the group’s vice president of sales and mktg, Peggy Angeles (right) and its local director of sales & marketing, Nick Berry said Shangri-La’s MICE business is “really turned around” following the global economic crisis.
“Quotes are double what we received this time last year, and we’ve converted some good bookings from those,” Berry said.
The hotelier said to drive more MICE business it has enhanced its Signature Events in 2010, offering PCOs tailored packages and adding more value-add options – such as free limo transfers or discounts on audio-visual equipment.
Event planners also have the chance to win a ‘Dream Holiday’ voucher for their firm staying at a select Shangri-La hotel when they book a minimum group spend of $5,000 until 30 Sep.
Berry said that most interest for the MICE markets was aimed at Bangkok, Beijing, Shanghai, Singapore and the Philippines.
“The domestic market is also doing really well,” he added.
With the majority of hotels in the Asia-Pacific region, the group has signalled its push into the West with new developments in Mumbai, Vienna and Paris.
Shangri-La Hotels & Resorts will have 71 hotels by the end of 2010 across its brands (Shangri-La, Traders and Kerry) and has ambitious plans to reach the 100 property mark within four years
On the Australian property front Angeles said the group is still on the prowl for more hotels to add to its portfolio here, on top of the Shangri-La Hotel Sydney & Shangri- La Hotel, The Marina, Cairns.
She told TD “we continue to look at Melbourne, and we’ve also been looking at Brisbane.”
new.traveldaily.com.au
Taken on Mar. 8th, 2010 at 10:02 |