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STRATEGIC Airlines has officially begun its metamorphosis into Air Australia, with its first green and gold jet set to enter service tomorrow. At a launch in Brisbane today owner Michael James confirmed that the existing name, brand and full service business model would be retired from 15 Nov, with the newly branded Air Australia initially serving existing Strategic Airlines routes including Bali, Phuket and Honololu. The new low-cost business model would “avoid the massive product complexity of larger airlines…we have seen it all before, we understand the challenges of the industry and we understand the market,” he said. “We also believe that there is mounting nostalgia in the consumer market and in the industry for an airline which offers genuine value and makes it readily possible for families and Australians of all ages to have the chance to fly,” James added. |
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