The Austria ‘Unique like you’ 2011 Travel Symposium was held last week in Melbourne at the National Gallery of Victoria, the same location of the ‘Vienna. Art and Design’ exhibition which is currently showcasing the works of Klimt, Schiele Hoffmann and Loss.
Austrian National Tourist Office ceo Petra Stolba, in Australia for the first time, headed the event, which was ogranised by ANTO director Australia/New Zealand, Astrid Mulholland-Licht.
Key partners from across the country had the chance to hear about the unique experiences on offer in Austria and the latest news from major destinations in the country & product innovation.
A business program gave tour operators, wholesalers and travel agents separate sessions to focus on specific future needs in regards to Austrian product.
Delegates were also provided insight on new ways ANTO is developing its interaction and co-operation with the trade on a national and international level.
Stolba citied this very event as one way “ANTO will engage with key industry partners in a long-term and mutually beneficial dialogue.”
Australia was the first market to launch the new platform, which is to be replicated in New York and Los Angeles later this year.