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Best Western launched its new its Best Western Plus and Premier hotel types in Australia (TD 14 Nov) at a function for travel agents and corporate bookers held at the new Best Western Plus Hotel Stellarin Sydney last week. Henceforth Best Western hotels will be categorised as either Best Western, Best Western Plus or Best Western Premier, after customer feedback led the firm to introduce the new brands. Best Western Australasia ceo Rob Anderson said the strategy aimed to “explain the various product experiences of our hotels and offer consumers more choice in their accommodation options”. Pictured at the last week’s event, from left are: Sara Newton and Rohan Dhowan, Best Western with Dominic Michael, Dominic Bone and Josie Grainer from American Express Business Travel. |
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Jack Meehan and Jane Craddock |
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Joanne Lee, Emily Lalor, Rohan Dhowan and Gabrielle Hall |
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