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California Tourism officially launched its first ever TV advertising campaign in Australia, with a function in Sydney on Fri afternoon attended by people from across the industry including, from left: Jacqueline Yongco of United Airlines; Nick Zaferis from Hertz; Mia Jorgensen from Creative Holidays; and Helen Fish of Qantas Holidays.
The ‘Serious Business’ campaign will showcase lots of what California has to offer to consumers, with the commercial airing for the first time on Sat night and featuring many famous Californians including former movie star and now state Governor Arnold Schwarzenegger. The new TV ad is also now online at Travel Daily TV – see new.traveldaily.com.au. Taken on Sep. 22nd, 2010 at 14:01 |
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Mike Gallagher of City Pass with Jennifer Herrera from Pinpoint Travel Group.
new.traveldaily.com.au Taken on Sep. 22nd, 2010 at 14:01 |
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