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Size does matter. Eight days and 220-plus attendees later, the Canadian Tourism Commission (CTC) has just completed its largest FAM (familiarization) trip for travel agents, tour operators and travel-trade media from all of its 10 international leisure travel markets.
The mega FAM trip exposed international Canada Specialists and trade media to the rich variety of authentic adventures that Canada has to entice visitors. The participants were split into smaller groups that fanned out across the entire country, before uniting in Niagara Falls, ON, to experience that region’s famous attractions, as well an educational seminar that reflected their recent Canadian travels. Canadian Signature Experiences played a large role in the itineraries, including trips to the Harvest Jazz & Blues Festival in New Brunswick, Journey Behind the Falls in Ontario, the Capilano Suspension Bridge Park in British Columbia and much more. The 10 travel-trade media and bloggers on the trip also shared their stories and photos via social media along the way. It would be hard to overestimate the impact of FAM trips on the people who are responsible for selling Canada abroad. No brochure or photo can replace the thrill of getting up close and personal with all Canada has to offer travellers. “This mega FAM trip will have a significant impact on our international markets,” says Yvonne Nichie, CTC manager, Global Sales. “Having experienced the wonders of Canada’s provinces and territories first-hand, our Canada Specialists are now genuine ambassadors for the country and even more motivated to recommend it to their clients, helping to drive tourism to Canada and to increase tourism revenue for this country through more sales and longer length of stays.” The Canada Specialist Program (CSP) is an online program that enables tour operators and travel agents to sell Canada more effectively. Travellers from abroad see the program logo as a benchmark of trust when they are planning their trips. |
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