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CONTIKI Tours has more than tripled the number of departures on some tours in its 2012/13 Asia program, with the capacity boost following a very strong performance this season. “We can’t keep up with demand,” md Fiona Hunt told TD yesterday, with huge growth particularly in the Thai Island Hopper tour as well as the Big Indochina Adventure. The new program features seven tours in Vietnam, Thailand, Cambodia, Laos and China, and Hunt said the demand shows there has clearly been a gap in the market for 18-35 year olds travelling to Asia and wanting to enjoy Contiki’s “social experience” as part of their holiday. “As this new season launches and progresses, we will continue to monitor capacity and add even more departures should demand dictate,” she said. Hunt said the 2012/13 Asia program also offers the ability to give back to local communities as travellers pass through, such as visiting a centre that helps victims of Lao’s civil war, or eating at restaurants that provide training and employment for locals. Contiki is trading strongly, with the earlybird season driving its strongest Europe demand for several years, Hunt added. The tour operator’s South America season is completely sold out on all current departures, while USA sales are up 25% on last year too. Hunt is pictured above right at a launch function yesterday holding the funky new Contiki Asia brochure with marketing manager, Deana Marrocco. |
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