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The Mauritius Tourism Promotion Authority (MTPA) will be travelling across Australia this week for the inaugural “Discover the Pleasures of Mauritius” Roadshow in efforts to promote Mauritius as a premier holiday destination, boost visitation from Australia and continue to build relations with travel trade and media. MTPA will be joined by 10 Mauritian delegates, 11 Australian wholesalers and Air Mauritius. Events will take place in Perth (18th June), Sydney (19th June) and Melbourne (20th June).
The roadshow kicks off today in Perth with Amrita Craig, Marketer for Australia of Mauritius Tourism Promotion Authority Headquarters, providing travel trade partners with a destination update, followed by B2B session. The retail agent expo will follow shortly after where the hoteliers and wholesalers will conduct table-top training sessions with retail front line agents and reservations teams. Highlights of this event include Mauritian food, entertainment and amazing prizes. The same sessions will take place in Melbourne on Thursday, 20 June. The Mauritian delegation will travel to Sydney on Wednesday, 19 June for a cocktail event with media and trade at Le Bukhara. Guests will get to enjoy Mauritian cocktails and food by Sydney’s most regarded Mauritian Chef, Chez Vijay. Joining MTPA are all exclusive, luxury resorts that offer travellers with the most memorable holiday experiences. Lux Resorts, Sofitel, Solis Indian Ocean, Starwood Hotels & Resorts Mauritius, Sun Resorts, Veranda Resorts, La Belle Rodriguaise, West Coast View, Shanti Maurice and Magic Sun Tours. Australian wholesalers exhibiting are Bench International, New Horizon Holidays, Wildlife Safari, Above & Beyond Holidays, Africa Safari Co., Adventure World, Club Med, Swagman Tours, Asia Escapes Holidays, African Travel Specialists and Creative Holidays. Mauritius is gaining popularity with Australians seeking sun, sand, adventure and culture. In 2012, there was an 8.2% increase with a total of 17,009 Australians who travelled to Mauritius compared with 15,726 in 2011. From January to May 2013, there was a 3.3% increase in Australian visitors to Mauritius. Australia is the 10th largest source market for the country. Alison Roberts Brown, Regional Director in Australia, said “with the recent launch of the third weekly Air Mauritius flight from Perth, timing of the roadshow could not be better. We are excited to meet with the trade and get them excited about the many colourful facets of Mauritius.” |
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