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ITINERARY customisation is proving the key to success for hop-on, hop-off Europe touring specialists Busabout, Haggis Adventures and Shamrocker Adventures. MD for the group Graeme Ward, on a whirl- wind tour of Australia this week to promote the Busabout 2012 Europe program, told a media gathering yesterday in Sydney that “the continuum of flexibility” was what made the product so popular with the youth market. Data shows that every second itinerary booked was unique. Busabout enjoyed year-on-year double digit growth in 2011, (a result achieved 12 months earlier too) with the local market holding the lion’s share of sales, due to the value of the Aussie dollar against foreign currencies. “Aussies understand that now is probably the best value ever to travel to the UK and Europe,” adding that Australia is “our most important market.” The Busabout program has been steadily increasing in recent years, expanding into niche areas such as outdoor adventures and festival packages. Croatia has experienced growth and the firm predicts that Turkish Gulets (sailing boat) are the next ‘big thing’ offering exceptional value for travellers – an 8-day voyage is priced from $489pp. Pictured are Busabout’s Tom O’Hara, National Account Manager and md Graeme Ward (right). |
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