A two week roadshow conducted around the country by Canada Tourism has seen almost 800 travel agents updated on the destination’s key new Signature Experiences promo (TD 31 Jan).
About 20 Canadian partners have participated in the events which this year took place in Sydney, Melbourne, Adelaide, Brisbane and Perth.
It was a busy time for the exhibitors in the annual Canada Corroboree, which also included wholesaler training and a number of media events.
This year’s format changed slightly, with attendees engaged in a ‘TV talk show’ format and experiences showcased including Rocky Mountaineer, Shangri-La, various Canadian provinces, Via Rail, Echo Valley Ranch, Fairmont Hotels, Sun Peaks skiing and tour operator Frontiers North.
Agents were also encouraged to invite their clients to travel to northern Canada soon, with the spectacular Aurora Borealis (Northern Lights) currently approaching a 12 year peak.
Pictured from left at the final function to wrap up this year’s Corroboree in Sydney on Fri afternoon are Colin Brost from Sun Peaks Resort; Donna Campbell and Nathan McLoughlin of the Canadian Tourism Commission; and Alison Scott from Rocky Mountaineer.