Hertz Australia has signed a key sponsorship agreement with the Melbourne Football Club, coinciding with the inaugural Jim Stynes Tribute Game, to be played this Sunday, 22 April, against the Western Bulldogs at the Melbourne Cricket Ground.
The deal renews a partnership between Hertz and Melbourne dating back to the mid- 1980s, soon after Jim Stynes joined Melbourne as one of the first Australian Rules recruits from Ireland.
“Melbourne became the first Australian Rules club when it was formed in 1858, and Hertz invented car rental in 1918,” said Chris Rusden, Region Vice President, Managing Director Australasia of Hertz. “It is only fitting that two pioneers in their respective fields join together in a mutually beneficial partnership.
“Both organisations are major brands with long, proud histories, but continue to innovate and look toward the future, and we are excited by the opportunities that this partnership presents,” Mr Rusden said. “We are also delighted to be returning to the Melbourne Football Club as a major corporate supporter, particularly on the weekend of the inaugural Jim Stynes Tribute Game, which is a significant event for the club and its supporters.”
Melbourne Football Club President Don McLardy said: “We are rapt to welcome Hertz back to the Melbourne Football Club family. Jim Stynes was actually wearing a Melbourne jumper with a Hertz logo on it in his very first training run with the Club back in 1984. For Hertz to be back with the Club as we celebrate Jim’s life this weekend couldn’t be more fitting. I know our members and supporters will support Hertz the same way it has supported us”
Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,500 locations in 146 countries, including over 200 locations in Australia. For more information about Hertz in Australia, or to make a booking, visit www.hertz.com.au.
Caption: Melbourne players Jim Stynes and James Fahey in Hertz-sponsored training jumpers, mid 1980s: Photo courtesy Melbourne Football Club.