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THE South Australian Tourism Commission last night hosted a fabulous dinner of Kangaroo Island cuisine at Sydney’s upmarket Boathouse eatery, as part of the official launch of its new Kangaroo Island focused tourism campaign. The promotion “shows that we are serious about ensuring Kangaroo Island becomes known as one of Australia’s top tourism icons,” said SATC director of marketing, David O’Loughlin. He said activity around the promotion which includes a new TV commercial (click on the TDTV logo to view) would run for at least 18 months, and would be supported by an extensive retail campaign. Kangaroo Island is being touted for its natural surrounds, unique wildlife experiences plus stunning cuisine and wine, targeting high yield travellers looking for a “sense of discovery and an escape from busy lives”. SA Tourism Minister Gail Gago said there is great potential to lift tourism to Kangaroo island by boosting interstate awareness. Pictured above from left are Justin Harman, Kangaroo Island Pure; Nick Hannaford, Life Time Private Retreats; Hayley Baillie, Southern Ocean Lodge; Yale Norris, The Islander Winery; John Lark, Kangaroo Island Spirit; Craig Wickham, Exceptional Kangaroo Island; Julie Anne Briscoe, SeaLink Travel Group; David O’Loughlin, South Australian Tourism Commission; Andrew McEvoy, Tourism Australia md; and James Baillie, Southern Ocean Lodge. |
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