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COOK Islands Tourism hosted its first Meeting Incentive Conference and Events (MICE) showcase last night in Sydney. Kerryn Cook, MD of the Australian office told TD the region has been catering to the weddings, incentives and events market for many years but are “serious now” to attract more Australian groups. “We are excited about the MICE market” as Rarotonga and Aitutaki are destinations that can offer a fresh and unique opportunity for large groups. “We are a one stop shop” said Richard from The Rarotongan and The Sanctuary in Rarotonga, adding: ”when selling groups you want it to be easy”. Most hotels and boutique resorts in Aitutaki and Rarotonga can offer facilities and activites for team building exercises including Olympics, the Amazing Race, lunch in the lagoon, homestead dinners, 4WD tours and much more. Alana Eli from DMC Rarotours said “niche special groups” are being targeted in the Australian market as “we are not trying to compete with the Fiji or Queensland market”. Instead the company is“trying to develop into sporting events” including the Round Rarotonga Road Race in Sep and Squash and Tennis events year round. Kerryn Cook is pictured above with some of the cultural dancers last night at the Sydney Aquarium. |
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