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The Star Alliance raised more than $20,000 for the Childrens’ Medical Research Institute (CMRI) as part of the Jeans 4 Genes incentive which was promoted through Travel Daily in Jul and Aug. Star Alliance pledged $100 to the vital charity cause every time a travel consultant sold an Alliance fare product during the promotional period. Star Alliance steering committee chair, Alison Espley from United Airlines, said the incentive had seen an outstanding result, thanking travel agents who took part from across the country. “You have helped support a wonderful Australian organisation undertaking world-class medical research to help prevent and treat childhood diseases,” she said. As well as this year’s incentive, the Star Alliance is a key supporter of the CMRI on an ongoing basis, with a PhD researcher chosen annually to receive a Star Alliance scholarship which includes a round the world ticket, allowing him or her to attend conferences and events to further research knowledge and skills. The Alliance and its member airlines also contribute to other Jeans 4 Genes fundraising activity. Pictured above with Singapore Airlines sales manager SA Maurice Baggio (left) and Air NZ sales manager SA Karen Koval (right) are the crack team from Roundabout Travel in South Australia, which was the nation’s top performing Star Alliance agency during the incentive: Hilda Szeto, Katalin Magyar, Mark Trim, Amy Trim and Michelle Kerr. |
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